With all of the fuss surrounding the arrival of a new generation of 3D movies, the likes of Panasonic and Sony have been quietly laying the foundations for a 3D viewing revolution in the home.

TV companies such as Sky and major manufacturers such as Panasonic and Sony feel confident enough in its potential to be making huge investments in 3D technology.

In 2010, Sky are launching a dedicated 3D TV channel in the UK which subscribers will be able to access through their existing Sky+HD set-top boxes. Sky have been filming a broad range of programmes in 3D for over a year using specially built camera rigs.

While there will be a ready source of 3D material, the success of the format will hinge on the willingness of consumers to invest in dedicated 3D display equipment.

The levels of investment by the likes of LG, Sony, Panasonic and Samsung suggest that the big manufacturers have confidence in the widespread appeal of 3D for the home.

Read more on www.hdtvorg.co.uk